Digitalization is one of the key elements that contribute to a company’s growth. It can be more than the removal of conventional paper and using computers to log data – it is actually about setting up a new technique of doing business that focuses on customer satisfaction, internal connection, and the flow info. It is about being more effective, gaining awareness over company spend and making decisions with exact numbers, as well as connecting your entire team into a common https://cloudycrowd.net/2020/07/30/business-digitalization-by-board-room/ mission that drives international growth.

It is a dynamic process that alterations the ways firms create and capture benefit in the marketplace. Additionally, it may accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive posture, firms has to be constantly conscious of digitalization’s impact on their BMs and the around business environment.

To explore the impression of digitalization on a firm’s BM, qualitative empirical data were accumulated from 12 interviewees working in two specific industries, auto and marketing. Due to the fact that both industries are seen as a different organization models, this kind of research design allowed for an in-depth comparison of how digitalization impacts the building blocks of an firm’s BM.

The selection interviews revealed that inside the media market, the impact of digitalization was felt most clearly in connection with value creation and value capture aspects. This was generally due to the fact that the mass media industry locations strong emphasis on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.